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Challenge
To boost consumer awareness and membership of the largest babysitting match site on the Web, Sittercity selected SWPR to create and implement the "5-Minute Hunt for the Perfect Babysitter" event in Chicago and New York

Results
  • Secured more than 50 television segments on every station in Chicago and NYC + 20 additional major markets
  • Garnered online coverage on television websites in 54 cities in 33 states
  • Generated articles in daily newspapers including the Chicago Tribune, Chicago Sun-Times, New York Post, The Washington Post, Baltimore Sun and the Star Tribune
  • Placements in national magazines included: Parenting, Parents, Redbook and Working Mother
  • Awarded local, national and international honors