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To boost consumer awareness and membership of the largest babysitting match
site on the Web, Sittercity selected SWPR to create and implement the "5-Minute
Hunt for the Perfect Babysitter" event in Chicago and New York
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Secured more than 50 television segments on every station in Chicago and NYC +
20 additional major markets
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Garnered online coverage on television websites in 54 cities in 33 states
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Generated articles in daily newspapers including the Chicago Tribune, Chicago
Sun-Times, New York Post, The Washington Post, Baltimore Sun and the Star
Tribune
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Placements in national magazines included: Parenting, Parents, Redbook and
Working Mother
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Awarded local, national and international honors
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